Episode 103 – This Particular Form of Magic

AskMTJC opens the show discussing Amaziograph and Easel for iPad Pro. We follow up on the the cost of building apps and marketing the iPad Pro as Apple rolls out it’s latest iPad Pro TV commercial. This leads to a discussion of low end computing. We discuss the churn of app development tooling and whether it has an asymptote. Aaron tells us about The Three Body problem, the Megaprocessor and a diabolical scam using iOS profiles. Picks: building games on Alexa, iPassword Subscriptions for Individuals, Apple TV Remote app, Protocols with Associated Types and Secrets of the Apple Store.

Stop yelling at your iPhone! Correction: we already have associatedtype in Swift 2.2
Screen Shot 2016-08-07 at 8.04.44 PM

Episode 103 Show Notes:

Episode 103 Picks

One thought on “Episode 103 – This Particular Form of Magic

  1. Troy Hannah

    Great show as always. Just wanted to add my two cents to the discussion about developer revenue on the App Store in light of the news that Apple announced the $50 billion mark being hit.

    I have recently started to wonder about just how that growth is continuing to take place and why it seems like despite the rising numbers indies are being further left behind. Aaron hit the mark when he said that the App Store is not a place you can go to make a living (or something close to that).

    For a few months I have actually wondered about the impact of streaming services on App Store revenues since they have become more and more popular and more companies have bent to Apples rules and allowed subscriptions directly through iTunes. I actually did some research, which you can see on my site (I’ll put the link at the bottom). It is clear that streaming services are becoming more populous on the Top 100 grossing chart. But, so are casino apps too. In fact 17 of the top 100 spots on the most recent day I looked at were casino apps (and there may be even more gambling apps that I missed because they were titled as poker or bingo apps).

    Both of these are categories that are not only driving growth but also essentially inaccessibly to indie developers because of the cost of creating the content, or having to bankroll an online casino. In short these two “services” are feeling a big part of the growth in App Store revenue. Of course if you consider “a game that requires a massive multimillion dollar server network/cost to keep it alive” a service as well then that, lumped together with dating apps, and other pure service apps you suddenly have an overwhelming majority of the App Store revenue coming from services.

    While I think many people understand the importance of services being at the heart of apps such as AirBnB and Uber, the extent to which they also drive the most successful and profitable apps directly within the Apple ecosystem would probably surprise more than a few people.



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