This week we continue the discussion on App marketing. We discuss developer burn-out. April Fools marketing. We discuss Ryan Nystrom’s post on Visual Tests on Playgrounds. That leads Aaron to ask Tim, why build game apps when they are likely to get buried on the App Store. Tim describes his imaginary web friends. The phenomenal success of the Pi Day Countdown app. (Phenomenal to us!) We talk about our favorite April Fools posts. We examine Periscope as Tim live reviews it, while broadcasting to Periscope. We discuss the Apple TV SDK and the HBO deal with Apple.
Friend of the Show, Macintosh waiting to see Emergency Vet
This week we discuss the Betty Crocker approach to harder on boarding. As well we discuss Charles Parry’s follow up post on metakite.com about the State of the App Store, in light of numbers released by Marco Arment and Ustwo. Our Picks this week are Material Palette, Apple’s Quarterly Income, Pocket and the New England Patriots vs the Seattle Seahawks.